As we approach the general election on Thursday, 4th July, many potential homebuyers, sellers, and investors in Reading, Berkshire, are curious about what to expect from the property market. With political uncertainty often comes speculation and concern, but current insights suggest there's much to be optimistic about. In this article, we'll explore the factors shaping the market and why now might be the perfect time to make your move.

A Buoyant Market Despite Uncertainties

Roger Martin-Fagg, a well-respected behavioural economist, recently shared a positive mid-term pre-election report with Property Academy members, including WhiteKnights. His insights highlight several key indicators of a resilient and growing property market:

  • Stable Prices: After a period of adjustment, property prices have stabilised. This cessation in price decreases is encouraging for both buyers and sellers, suggesting a balanced market.
  • Increased Confidence: Confidence in the property market is on the rise. Share prices are up, reflecting broader economic confidence, and the stock market has seen a 10% increase.
  • Rising House Moves: House moves are up by 17% compared to a year ago, indicating strong market activity. This uptick suggests that more people are recognising the advantages of buying or selling in the current climate.
  • Investment Spending: Investment spending is also on the rise, showing faith in the long-term stability and growth of the property sector.
  • Favourable Timing: Martin-Fagg's analysis concludes that there is no better time to buy. With inflation expected to creep up in the autumn, locking in current prices and interest rates could be advantageous.

What This Means for Buyers 

For prospective homebuyers, the current market conditions present a unique opportunity. The stabilisation of prices means that you can purchase without the fear of immediate depreciation. Increased market confidence and economic indicators suggest that your investment will be secure and potentially grow in value over time.

Additionally, with more properties entering the market and more transactions occurring, buyers have a greater selection to choose from. This heightened activity also means you may have more bargaining power and flexibility in negotiations.

Insights for Sellers

If you're considering selling your property, the current market conditions are also in your favour. The rise in house moves and increased buyer confidence indicate a strong demand for homes. Stable prices mean you can set a realistic price and expect genuine interest from serious buyers. Furthermore, as investment spending increases, there is likely to be more interest from investors looking for solid opportunities. This could provide you with a broader audience and potentially more competitive offers.

Opportunities for Investors

For those looking to invest in buy-to-let properties, the Reading, Berkshire, market is particularly promising. The increase in investment spending and stable prices provide a secure environment for investment. Moreover, as confidence in the market grows, rental demand is likely to follow suit, ensuring a steady income stream from your property investment.

Preparing for the Election

While the general election introduces some uncertainty, the overall outlook for the property market in Reading, Berkshire, remains positive. The factors outlined by Roger Martin-Fagg suggest a robust market that is well-positioned to handle any short-term fluctuations that the election might bring. At WhiteKnights, we're committed to providing you with the most current and relevant information to help you make informed decisions. Whether you're buying, selling, or investing, our team is here to support you every step of the way. Contact us today to discuss how we can assist you in navigating the Reading, Berkshire, property market during this exciting time. 

Rob Milne

Rob Milne,

Managing Director of WhiteKnights

If you would like to discuss anything in this article with Rob or the sales team, please use the contact us form on the right, or email: