As we hit the middle of July it is great to be able to say that buyers are still very plentiful in the Reading area, despite the more challenging market conditions (higher interest rates and lower stock levels than we usually see at this time of the year). 

Reading Property Sales Market 2023 July 1Properties listed for sale July 2023 1


Obviously, with schools breaking up for the Summer at the end of the week, there is bound to be a seasonal reduction in viewing numbers as families head off on annual holidays, but at the moment the number of potential buyers registering with WhiteKnights is very steady.  It is also encouraging that most of these registrations appear really serious, with mortgages agreed in principle or money in the bank ready to go. 

The most important factor for anyone trying to sell a property in Reading is to check that their asking price is feasible and reasonable.  This is especially true when putting your home on the market for the first time.  If you don't get the price right, people simply won't view your house, and very quickly you will end up with an out-of-date property that viewers believe they can buy for a lower price. 

Your greatest buyers are those who see it become available in the first two weeks and this has been proven time and again by the largest property portal Rightmove, and their data continues to confirm that a correctly priced property (ie. one that never needs to be reduced in price) will go under offer twice as fast as one which needs to be reduced over time.

The Secrets to Pricing Your Home for Success

WHITEKNIGHTS Rightmove Statistics The Secrets to Pricing Your Home for Success

To summarise, check that your price is accurate from the very beginning and you can rely on the honest integrity of our experienced valuers in each of our WhiteKnights locations.  If you would like to speak to us regarding the value of your home we are available on: 

  • 0118 334 7410


With another rise in average rental prices (+ 0.9% over the past month), it is clear that there is a continued risk for tenants and landlords, with a very real likelihood that tenants in the Reading area might struggle with paying their rent. 

We want to remind landlords that if they haven't already, they should think about getting rent guarantee insurance to protect themselves, just ask us! 

Benefits of rent guarantee:

  • Safeguard your rental investment.
  • Continued rent if your tenant fails to pay.
  • Expert help when you need it most.
  • Continuous cover while we market your repossessed property once the tenants have gone.

Rental Price index Homelet for June 2023 1


If you have a home to sell or a property to let in Reading or any of the following areas, we'd love to help!  

Woodley, Earley, Lower Earley, Spencers Wood, Shinfield, Riseley, Swallowfield, Three Mile Cross, Hurst, Tilehurst, Winnersh, Charvil, Twyford, Theale, Mortimer, Sindlesham, Arborfield, Calcot, Pangbourne, Purley on Thames.